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CONTACT: Dr. Robyn Tisdale Scott                                                                         
Telephone: 1-877-ORG-SHEA
Mobile : 1-815-997-0111        
Fax: 1-866-273-1231 
E-mail: rtscott@purelyshea.com
Website: www.purelyshea.com

PURELY SHEA® COMBATS SUMMER SKIN WOES
100 % Pure Unrefined Certified Organic Shea Butter quickly heals
the most problematic summertime skin conditions

Loves Park, IL-July 31, 2006 –Summer is officially here and the increased time spent outdoors is often accompanied by peeling skin as a result of sun overexposure, itching irritated skin from insect bites and poison ivy, and dry cracked skin due to the extreme heat. The use of Purely Shea 100 % Pure Unrefined Certified Organic Shea Butter alleviates these problems due to its significant healing factors.

“I was amazed by the numerous healing factors contained in 100 % Pure Unrefined Certified Organic Shea Butter after using it to heal my hands from severe skin rashes. I received the rashes while using the harsh hand cleansers in a hospital pharmacy. Nothing seemed to help until a family friend suggested I try 100 % Pure Unrefined Certified Organic Shea Butter,” says Dr. Robyn Tisdale Scott, a Clinical Pharmacist and founder of Purely Shea. “After intensively studying the potent effects of this pure, all-natural healing emollient, I was determined to create a skincare brand that has true therapeutic benefits to effectively and safely treat the skin,” says Scott.

These therapeutic benefits are especially important during the summer months as Purely Shea 100% Pure Unrefined Certified Organic Shea Butter provides relief for the following conditions:

• Peeling Skin as a Result of Sun Overexposure

It is rich in Essential Fatty Acids making it one of Mother Nature’s best moisturizers to heal peeling sunburned skin. Also rich in Vitamin A which promotes skin cell renewal.

• Itching Irritated Skin from Insect Bites & Poison Ivy

It contains an abundant of Phytosterols (all-natural plant hormones) that decreases itching from poison ivy exposure and lessens the sting of an insect bites by reducing the inflammation.

• Dry Cracked Skin Due to the Extreme Heat

Vitamin E, Vitamin A, Essential Fatty Acids and Triglycerides all contribute to its power to soften and heal the most parched dry skin. Even rough feet are left soft and supple to showcase beautiful toes and heels while wearing summertime sandals.

Purely Shea is the only skincare company that carries USDA certified unrefined shea butter and has the United States Department of Agriculture seal on its recyclable packaging making Purely Shea the leader in organic shea butter skincare. Purely Shea 100 % Pure Unrefined Certified Organic Shea Butter 3.5 oz (100 G) retails for $19.50 USD and is available exclusively online at http://www.purelyshea.com or by calling toll-free 1-877-ORG-SHEA.

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To schedule an interview with Dr. Robyn Tisdale Scott, please
call 1-877-ORG-SHEA or e-mail rtscott@purelyshea.com.